Event season is nearly upon us, and it’s been a while. With the last of the pandemic regulations now toppling, it’s time to start thinking about event strategies once more.
So if your brand is attending an event, how might branded merchandise reinforce your message? Read on for our thoughts on making the right first impression.
After a tough ride through 2020-21, thankfully, with a new year comes a new outlook. While virtual events will no doubt retain their place as a useful tool for wider connection and inclusion, many now look to rekindle networks and sales-pipelines. In short, physical industry events, almost forgotten in the midst of the pandemic, are back on the table.
So as we jump back into event season, we’ve compiled our top tips to help you stick the landing.
Let’s get this show on the road…
Dress for Success with Branded Event Clothing
Corporate team wear is a great way to keep your team looking sharp and on brand… and after a couple of years in storage, it might be time for a refresh.
Smart or sporty, we’ve got just the thing. With options in a spectrum of colours, choose from eco-friendly organic cotton or recycled polyester to suit your needs.
One of our favourites, the Prepster Polo from Stanley/Stella is made using 100% organic ring-spun combed cotton. And as a leader member of FairWear Foundation, Stanley/Stella regularly audits factories to improve workers’ conditions in the textile industry.
Say it with Promotional Signage
You’ve probably put together an impressive stand, but is your message clear to your audience? Whether you’re building your network or driving new business, POS is an impactful tool to convey your brand messaging – fast.
With Project Merchandise, you can make sustainability one of your talking points. It’s at last possible to make the switch to more eco-friendly materials for your standing signage, flags, tabletop POS and even printed assets. Just ask us about our range of recycled polyester signage and you’ll soon be flying your flag with pride.
Bring your Event Display to Life
Nail the finer details and add a splash of colour to your stand with a little foliage. Potted plants are ideal as a tabletop accessory on your display. The Hey Pot here can be branded with an engraved or printed logo or message…and yes, they make a great gift too.
So What About Event Gifting?
Events and custom branded giveaways are perfect partners, just look at the mug you got from that conference, or that t-shirt from your fun-run.
A great way to get your story to your target audience, promotional gifts should be a part of any events strategy. But we’re thinking about some items a bit differently in 2022.
With many centres favouring refill stations over single use bottles, if you want to keep your brand at hand in 2022, recycled and reusable promotional drinkware items remain a staple. Our range of water bottles and travel cups will continue delivering a taste of your brand long after the event.
Amongst our favourites for 2022 is the stylish Arden bottle. Presented in a sleek stainless steel, it’s topped with a cork detail cap.
Sweets, Packaged Sweeter Still
A moment on the lips, a lifetime on the tips. Sweets, traditionally sealed in littering plastic bags have been a mainstay at events industry for years. But with Project Merchandise, you can cut single-use plastic out of your sweet treats entirely. Our range of promotional sweets come in food-safe kraft packaging, which you can branded with a sticker or full colour print. And to sweeten the deal all packaging is made in the UK.
Reduce Stress, Reduce Waste
Creating great event merchandise can be a huge hassle. You’re probably used to ordering large quantities at great cost up front, with a risk of the excess gathering dust.
Enter Gifting Hubs, our online solution that allows recipients to choose their own gifts, colours, and sizes, before entering their delivery info.
Offering an easier way to gift items that people really want, they’re the perfect tool to reduce admin while eliminating the waste of excess production.
All you have to do is share the link.
Make Your Merch Meaningful
Thanks to Gifting Hubs, you can now personalise your merch for a more meaningful gift, without letting costs spiral. What that means in practice is entirely up to you – initials, full names, or even extended messages – just get in touch with us to find out how we can make your gifts that bit more special.