Client
MIQ: a global programmatic media company operating across multiple international markets
Event
Internal brand launch
Sector
Advertising & marketing
Background
MIQ approached us to support their internal Sigma launch with employee merchandise packs.
The launch was global, and the timeline was tight, but the expectation was clear: every employee, regardless of location, should receive the same high-quality pack.
Consistency mattered. Brand integrity mattered. Timing mattered.
The Challenge
The packs needed to be delivered across seven different countries:
- USA
- UK
- Canada
- Australia
- UAE
- Singapore
- China
All within a strict deadline.
Every item required detailed approval from the MIQ brand team before production. Nothing could move forward without sign-off. Visual consistency across all regions was essential.
This was not a local rollout. It was a coordinated global launch.
The Merchandise
Each employee pack included:
- A 5 panel cap
- An anti-theft backpack
- A postcard from the founders
- Laptop stickers
The items were selected to feel modern, wearable, and relevant to a global workforce. Practical enough to use daily. Subtle enough to align with MIQ’s brand.
Every design element went through strict approval to ensure brand consistency across all territories.
Managing Global Delivery
To meet the deadline, production and distribution were carefully coordinated.
Items were standardised across all regions to ensure consistency. Delivery routes were planned to minimise delays. Communication with the MIQ brand team remained constant throughout approval and production.
The objective was simple. No variation by region. No compromise on quality. No missed timelines.
Despite the scale and complexity, packs landed on time across all seven countries.
The Impact
The Sigma launch was supported by merchandise that reinforced the internal message globally.
- Employees across seven countries received identical packs
- Brand consistency was maintained across all regions
- Tight timelines were met
- Approval processes were managed without slowing delivery
The result was a unified internal launch experience, regardless of geography.
The Takeaway
Global internal launches require precision.
When brand standards are strict and timelines are tight, coordination matters as much as creativity. By managing approvals, production and international delivery in parallel, we helped MIQ deliver a consistent launch experience worldwide.
Do you have an upcoming launch that needs fresh merch? Talk to our team today to see how we can take your launch to the next level.
