Our Climate Pledge

What Carbon Neutral Merchandise Actually Means

Every product has a footprint – through the raw materials sourcing, the manufacturing, branding, and eventual packaging and shipping across the world. Emissions are unfortunately unavoidable.

Carbon neutrality is when the amount of CO₂ emissions produced are balanced by an equivalent amount being removed from the atmosphere, usually by offsets. 

To get Carbon Neutral certified, however, you must:

If you’ve done the work and proved it, you’ll receive your ISO 14068 certification.

But the work doesn’t stop there. As the year progresses, active measures must be taken to meet those reduction targets. 

For Project Merchandise, that involves the typical reductions any business can make – using public transport where possible, using green energy, reducing our waste – but it also takes the form of ensuring the products we offer are carefully considered, taking into account their carbon footprint, and strategically partnering with suppliers who not only say they care as much as we do, but are taking active measures to prove it.

When we first achieved this certification in 2024, we were able to show a substantial 14.7% reduction in emissions intensity across all scopes from the 2022-23 to the 2023-24 period, well ahead of our 5% target. For the 2024-25 period, we achieved a further 3.7% reduction, falling slightly short of our 5% target.

As we continue to reduce our emissions, achieving a further 5% year-on-year reduction naturally becomes more challenging, simply because there is less left to reduce. This means that while our target may be adjusted in the coming years to ensure it remains both realistic and meaningful, our commitment to reducing our carbon footprint as far as possible, and continuing to make measurable progress wherever we can will remain unchanged.

You can see the full picture of how we weave sustainability into everything we do on our Sustainability page and B Corp certification page.

Choosing Better Products

Offsetting what you can’t avoid is important. But reducing emissions at source is even more so. That’s why we prioritise products made from recycled materials, organic fabrics and responsibly sourced components, so your merch starts the journey with a smaller footprint.

You can explore our range of sustainable products in the shop, or take a look at how other organisations have used our merch responsibly.