Client
Barry’s: a global fitness brand known for high-intensity workouts and strong community culture
Event
Campaign incentives
Sector
Fitness
Background
Barry’s launched their Find Your Strength 2026 campaign to motivate members and drive engagement.
The concept was simple: commit to the challenge, hit key milestones, and earn a reward.
But the reward needed to feel worth it – Barry’s didn’t want just a low-cost giveaway, they wanted to recognise the effort with something premium, wearable, and aligned with their brand.
The Challenge
Incentive campaigns only work when the reward feels meaningful.
Barry’s needed merchandise that:
- Reflected the energy and identity of the brand.
- Felt premium and desirable.
- Matched different levels of achievement.
- Would be used beyond the campaign.
- Created brand awareness.
The products also needed bold branding, incorporating the campaign slogan in a way that felt confident and on-brand.
The Merchandise
Two reward tiers were created based on participation:
12 classes in 30 days
Members would receive a premium water bottle, the Avira Ara Fliptop.
20 classes in 30 days
Members would receive the Stanley/Stella Slammer 2.0 hoodie.
Both items featured bold branding and campaign messaging, designed to stand out while still feeling wearable.
The contrast between tiers helped reinforce the sense of progression and achievement.
Designed to Motivate
The structure of the rewards played an important role in the campaign: a strong entry reward encouraged participation, while a more premium second tier gave members something to aim for.
Both options were intentionally high quality so that nothing felt like a fallback, ensuring that regardless of the level reached, members received something they valued.
The Impact
The merchandise supported the campaign by adding a tangible incentive.
- Members were motivated by rewards that felt worth earning.
- Products aligned with Barry’s premium brand.
- Items were designed to be worn and used beyond the campaign.
- The tiered structure reinforced progression and achievement.
The result was merchandise that became part of the campaign experience, not just an add-on.
The Takeaway
Incentives only work when they feel earned.
By pairing a clear challenge with premium, well-designed rewards, Barry’s created a campaign that motivated participation and extended beyond the studio.
Interested in using merch to reward and motivate your clients? Start a conversation with our team today to make your next merch drop a new PB.
