Client
Blockchain: a global cryptocurrency financial services company
Event
Internal Brand Refresh
Sector
Fintech
Background
As part of their brand refresh, Blockchain wanted to create employee merchandise packs that reflected their new look and identity.
The timeline was ambitious. The packs needed to be designed, approved, produced and delivered within two weeks.
Speed was critical. But quality and brand alignment could not be compromised.
The Challenge
Brand refresh merchandise carries weight.
It is often the first physical expression of a new identity internally. That means every detail matters. Colour accuracy. Logo placement. Fabric choice. Finish.
At the same time, this was a rush order. Production and delivery needed to move quickly without cutting corners.
One of the hero items required additional care to ensure branding was flawless before bulk production began.
The Merchandise
The employee packs included:
The Ocean Bottle was a standout. An award-winning, premium bottle designed to replace single-use plastic for good. It aligned naturally with a forward-thinking brand refresh and added substance beyond aesthetics.
The overall range was intentionally clean and wearable. Modern silhouettes. Subtle branding. Pieces that would work beyond launch day.
Getting It Right, Fast
For the Ocean Bottle, we produced a photo sample before moving into full production. This allowed the Blockchain team to review branding placement and finish remotely, saving time while maintaining control.
Approvals were managed quickly and efficiently. Production timelines were carefully coordinated. Delivery schedules were planned to ensure packs landed within the two-week window.
Despite the pace, nothing felt rushed in the final result.
The Impact
The merchandise supported the brand refresh with confidence.
- Employees received premium, wearable items aligned to the new identity
- Branding was carefully approved before bulk production
- Tight deadlines were met without sacrificing quality
- The refresh was reinforced through physical brand touchpoints
The packs helped bring the new look to life internally, not just digitally.
Is your brand in need of a refreshed look? Contact our team today to find out how we can help you.
