Client
Decho AI: an AI technology business experiencing rapid growth following a recent acquisition
Event
Employee and brand merchandise
Sector
Technology
Background
Our work with Decho AI started on a smaller merchandise project, helping the team bring branded products into the business as it continued to grow. Since then, the company has gone from strength to strength.
Following a recent acquisition, what was once a small startup has expanded significantly, creating a need for a more developed and scalable merchandise programme.
As the business grew, so did demand for branded products. The team wanted to elevate their merchandise offering with a carefully selected range of premium items that reflected where the company was heading.
The Challenge
This was more than simply placing a larger order – Decho wanted merchandise that felt aligned with a maturing brand. Products needed to be practical, high quality, and something employees would genuinely use.
With a planned order volume of around 150-200 units across multiple product categories, it was important to get every item right before committing to production.
Our Approach
Rather than moving straight into production, we worked with the team to shortlist a range of potential products.
Samples were then sent for review, allowing the Decho team to assess quality, branding and usability before making final decisions.
This gave the team confidence that the products would meet expectations and ensured the final selection reflected the evolving identity of the business.
The Merchandise
The final collection combined premium desk essentials, apparel, and lifestyle products.
A premium everyday mug with a high-quality finish, designed to become a staple in both office and home.
Stanley/Stella Miller Sweatshirt
A versatile sweatshirt offering a modern fit and premium feel, helping elevate the overall merchandise range.
A relaxed, contemporary cap that feels more lifestyle-focussed than traditional promotional merchandise.
A premium writing instrument designed to complement the professional nature of the brand.
A practical notebook for everyday use, paired with the rollerball pen to create a cohesive desk set.
Building for the Next Stage
The project marked a shift in how Decho approaches merchandise: rather than ordering individual items as and when needed, the focus was on building a more complete and considered collection that could support a growing team and brand.
By reviewing physical samples before production, the team could make informed decisions and invest confidently in products that reflected the next chapter of business.
The Impact
The new merchandise range gave Decho a stronger foundation for future growth.
- Premium products aligned with the evolving brand
- Sample approval process reduced risk before production
- Merchandise suitable for a larger, growing workforce
- Consistent branding across multiple product categories
Most importantly, the merchandise now feels reflective of the business Decho has become, not the startup it once was.
The Takeaway
As businesses grow, their merchandise should grow with them.
By investing time in product selection and sampling, Decho created a collection that supports its brand, its team, and its next stage of growth.
Has your brand outgrown your merch? Let us help you establish your new identity, and find a home for your old one.
