Client
Simpsons Malt: a leading independent maltster supplying brewers and distillers across the UK and beyond
Event
Client gifting
Sector
Food & beverage
Background
Simpsons Malt were looking for a premium gift to recognise a number of brewing customers who had been celebrated during an awards ceremony.
The objective was to thank their customers for their continued partnership and congratulate them on their success with a gift that felt thoughtful, high quality, and relevant to the audience receiving it.
It needed to feel like a genuine gesture of appreciation.
The Challenge
The recipients were breweries, so the gift needed to reflect their world.
Simpsons Malt wanted something premium and memorable that would stand out, but it also needed to be easy to distribute and arrive in a presentation that reflected the significance of the occasion.
After exploring a number of options together, one solution quickly stood out.
The Merchandise
Simpsons Malt selected our Craft Beer Lovers Swag Pack.
The pack was designed specifically with beer enthusiasts in mind and combined practical products with a memorable unboxing experience.
Rather than building a bespoke pack from scratch, this allowed Simpsons Malt to select a ready-made solution that perfectly matched their audience while keeping the process simple.
Delivery and Distribution
Once packed and prepared, the full order was delivered in bulk to Simpsons Malt. From there, their team distributed the gifts directly to their brewing customers.
This approach provided flexibility while ensuring the gifting experience remained consistent across every recipient.
The Impact
The gifts helped strengthen relationships with key brewing customers.
- Premium gifts aligned with the interests of the audience
- Recognition delivered in a memorable way
- Simple fulfilment and distribution process
Most importantly, the gifts reflected the appreciation Simpsons Malt wanted to show to the breweries they work with.
What the Client Said
We’ve been working with Project Merchandise for a number of years now and have always been impressed by the products that we receive – these gift boxes were certainly no different. The quality of the merchandise inside is fantastic and the packaging is nicely understated and sustainable.
Martin Inglis, Marketing Supervisor, Simpsons Malt Ltd.
The Takeaway
The best customer gifts feel relevant. By selecting a gift that genuinely connected with its audience and adding thoughtful branding touches, Simpsons Malt created an experience that went beyond a simple thank you.
Sometimes the strongest relationships are built through the smallest gestures.
Do you need to send pre-packed gifts to clients or employees? Check out our pre-built packs that can be sent as-is or customised to your liking. If you want to build a pack from scratch, take a look at our Packs site.
