Client
Wealthify: A UK-based digital investment platform making investing accessible to everyone
Event
New and existing employee swag
Sector
Fintech
Background
Wealthify wanted to enhance their employee experience through branded merchandise.
Rather than sending a fixed welcome pack, they chose a more flexible approach. Both new starters and existing staff were given a £50 budget to spend in a dedicated online merchandise store.
The Challenge
Traditional onboarding packs can feel one-size-fits-all. Not everyone wants the same items. Not everyone values the same products.
Wealthify wanted to:
- Give people genuine choice
- Keep spending controlled
- Maintain brand consistency
- Make the experience feel enjoyable
At the same time, they needed oversight. Budgets had to be respected and internal processes kept simple.
The Solution
We launched a dedicated merchandise store tailored to Wealthify.
Employees could log in, browse a wide range of approved products, and select anything within their £50 budget. The range was intentionally varied to create a real shopping experience rather than a limited selection.
From apparel to practical everyday items, the store gave users freedom while keeping everything aligned to brand guidelines.
Built-In Control
Choice works best when paired with structure.
We built safeguards into the process – if a user selected items exceeding the £50 budget, the order was not automatically fulfilled. Instead, it was flagged with the relevant team member for review.
This ensured:
- No accidental overspend
- Clear internal visibility
- Budget control without reducing flexibility
It kept the experience smooth for employees and manageable for the Wealthify team.
Flexible Fulfilment
Delivery was designed around the user.
Employees could choose whether their items were sent to their home address or to the office. This flexibility reflected hybrid working patterns and made the experience feel personal.
Behind the scenes, we managed fulfilment and distribution, ensuring orders were packed carefully and dispatched efficiently.
The Impact
The result was more than just branded merchandise.
- New starters felt welcomed in a personalised way
- Existing staff were included, not overlooked
- Budgets were controlled without limiting choice
- The process felt simple and professional
By giving employees ownership over their selection, Wealthify turned merchandise into a positive touchpoint rather than a standard giveaway.
The Takeaway
When employees are given choice, engagement increases.
By combining a curated store, clear budget controls, and flexible delivery options, Wealthify created a merchandise experience that feels modern, considered, and aligned with the way people work today.
Interested in giving your employees a wardrobe refresh? Get in touch with our team today to see how our webstores and gifting hubs can help save you hassle.
