Client
Vertical Aerospace: a UK-based company developing electric aircrafts
Event
Team Uniforms
Sector
Aviation
Background
Vertical Aerospace required a more structured approach to team uniforms; with a growing team across different functions, they needed a system that allowed for consistency while still accommodating the needs of different roles.
Uniform requirements varied: office-based teams needed simple, everyday apparel, while outdoor roles required more technical garments, including outerwear.
But it was crucial that everything aligned with the brand.
The Challenge
Managing uniforms across multiple teams can quickly become complex.
Vertical needed a solution that would:
- Provide pre-approved, brand-aligned items
- Offer flexibility based on role requirements
- Give clear visibility on pricing
- Simplify ordering for internal teams
The process needed to be easy to use without losing control over quality or consistency.
The Solution: A Structured Uniform Catalogue
We created a dedicated catalogue that acts as a central reference point for all uniform requirements.
The catalogue includes:
- Pre-approved products aligned with brand guidelines
- Different uniform options based on role type
- Technical specifications for each item
- Clear pricing for individual items and full uniform bundles
- Options for bulk purchasing
The Office uniform included a Creator 2.0 t-shirt, with a choice between a Changer 2.0 sweatshirt and a Drummer 2.0 hoodie.
The first Outdoor Uniform set included a Creator 2.0 t-shirt and a Clique Softshell jacket, with a choice between a Changer 2.0 sweatshirt and a Drummer 2.0 hoodie.
The second Outdoor Uniform set included a Creator 2.0 t-shirt, a Clique Softshell jacket, and a Portwest hi-vis jacket, with a choice between a Changer 2.0 sweatshirt and a Drummer 2.0 hoodie.
Office-based roles are typically offered t-shirts, sweatshirts or hoodies. Outdoor roles include additional options such as jackets, ensuring the clothing is suitable for the environment.
The structure gives teams clarity while still allowing flexibility through additional add-on items.
Keeping Pace with the Brand
Following a recent brand refresh, the catalogue was updated to reflect the new identity.
This included:
- Updated branding across all garments
- Review of product selection to ensure relevance
- Refinement of options to better suit team needs
The catalogue remains a living tool. It evolves alongside the brand and the business.
The Impact
The new approach streamlined uniform ordering across the organisation.
- Teams can quickly select appropriate uniform options
- Brand consistency is maintained across all roles
- Pricing is clear and easy to manage
- Ordering is simple and repeatable
What was once a fragmented process is now structured and easy to use.
The Takeaway
Uniforms are not just about clothing. They are about clarity.
By creating a structured, flexible catalogue, Vertical Aerospace now has a system that supports growth, maintains consistency, and removes friction from the ordering process.
If your team needs a variable approach to uniform or merch, we can help. Get in touch with our sales team today to find out how we can manage your unique needs.
