Client
Reddit: a global online community platform
Sector
Tech
Event
Global merchandise fulfilment
Background
Having had a great partnership with Reddit for many years, we know that speed is one of their key requirements. Most projects require lead times between 1 and 3 weeks, often with little notice. To make the merch buying process more simple and support this need, we created a tailored catalogue specifically for the Reddit team at the start of 2026.
The aim was simple: reduce decision time and enable fast turnaround without compromising on quality or brand.
The Challenge
Reddit needed to deliver a high-volume merchandise order across multiple European locations.
The brief included:
- Distribution across the UK, Germany and the Netherlands
- Consistent product selection across all regions
- Fast turnaround within a three-week window
- Minimising customs complexity and additional costs
This required careful planning across sourcing, production, and delivery.
The Merchandise
A curated range of six items was selected from the pre-approved catalogue, allowing for quick decision-making and immediate progression into production.
The range balance apparel, travel, and everyday essentials, all aligned with Reddit’s brand and sustainability goals.
Built for Speed and Simplicity
To meet the tight deadline, all items were sourced within Europe, avoiding unnecessary customs delays and additional duty charges, while also reducing transit times.
We also invoiced through local entities where required, enabling 0% VAT across EU orders and simplifying the process of Reddit’s internal teams.
Stock was split by location and delivered directly to the UK, Germany and the Netherlands, ensuring each region received the correct allocation on time.
The Impact
The project delivered exactly what Reddit needed.
- High-volume order fulfilled within three weeks
- Consistent merchandise delivered across three countries
- Customs and VAT complexities removed
- Faster decision-making through a tailored catalogue
The catalogue played a key role. It turned what could have been a slow approval process into a quick, confident selection.
The Takeaway
Speed doesn’t happen by accident.
By building the right structure in advance, from curated catalogues to regional sourcing, we help teams like Reddit move quickly without sacrificing quality or control.
Let us help you streamline your merch buying process with sustainable swaps that keep your brand front of mind.
