Client
GBG: A global technology specialist helping businesses establish trust with customers through identity, location and fraud solutions.
Sector
Technology
Event
Events & exhibitions
Background
GBG exhibits at events throughout the year across the UK, Europe and United States. With multiple teams attending exhibitions across different regions, they wanted an efficient way to source, store and manage their event merchandise while maintaining consistency across every location.
Having already supported GBG with merchandise programmes in the UK and Europe for many years, we were delighted to help extend the programme into the United States, creating a truly global merchandise solution.
The Challenge
Managing event merchandise across multiple continents presents a number of logistical challenges.
GBG wanted to:
- Maintain a consistent product range across regions
- Take advantage of economies of scale by ordering in bulk
- Reduce administration for local teams
- Ensure stock was readily available ahead of events
- Test demand within the US before committing to larger stock volumes
The solution needed to be flexible enough to support different regional requirements while remaining simple for internal teams to manage.
A Global Merchandise Programme
To maximise value, GBG places bulk merchandise orders that are then distributed strategically across its key regions.
The programme is managed as follows:
- UK stock is delivered directly to the GBG office.
- EU stock is delivered to our European warehouse, where we manage storage and despatch items ahead of each event as required.
- US stock is delivered directly to the GBG office.
By holding inventory closer to where it’s needed, GBG can respond quickly to upcoming events without repeatedly placing small production runs.
For the initial US rollout, a smaller product range was selected to test demand and gather insight before expanding future orders.
The Merchandise
UK & EU Collection
The Merchandise range includes products suitable for exhibitions, client meetings and internal use.
Products included:
US Collection
The US range was curated to suit the local market while supporting the wider global brand.
Products included:
- Impact Aware Tote
- Tana Tumbler with Handle
- Xoopar Mr Bio Long Fast
- Custom Socks
- Imageflex Notebook
- Beau Pen
The collections balance premium giveaways with practical event essentials, ensuring the merchandise remains useful long after the exhibition has finished.
Built Around Events
A key benefit of the programme is flexibility.
Rather than shipping merchandise around the world for every exhibition, stock is already positioned where it’s needed.
For the EU, we manage ongoing storage and despatch directly from our warehouse, allowing the GBG team to simply request stock as events arise.
The result is faster fulfilment, reduced logistics and less pressure on internal teams.
The Impact
The programme has given GBG a scalable global merchandise solution.
- Consistent merchandise across the UK, Europe, and the US.
- Bulk purchasing delivers economies of scale.
- Regional stockholding reduces shipping costs and lead times.
- EU fulfilment managed through our warehouse.
- US rollout designed to test demand before expanding the range.
By planning merchandise globally but managing fulfilment locally, GBG has created a smarter way to support its growing events programme.
What the Client Said
I have worked with the team at Project Merchandise for a number of years now and they are always very helpful, professional and importantly very responsive to our needs. GBG socks have become legendary at our exhibitions!
Karen Franklin, Global Event Marketing Manager
The Takeaway
Global event programmes go beyond good quality, sustainable merchandise. They need the right infrastructure behind them.
By combining strategic stockholding, regional fulfilment and bulk purchasing, GBG now has a merchandise programme that is ready whenever and wherever their next event takes place.
Interested in how we can help your merch stay cohesive across continents? Pair a webstore with our storage & delivery services to fully remove the admin behind the merch.
