Client
Reddit: a global online community platform
Sector
Tech
Event
Experiential event merchandise
Background
Reddit approached us with a brief that was intentionally open.
They were attending a full immersion day with Lipton Iced Tea, part of PepsiCo, and wanted merchandise that tied into the world of iced tea, refreshments, and soft drinks.
The brief was light on specifics but clear on direction; it needed to feel creative, playful, and connected to the experience.
There was also on firm rule: no water bottles.
The Challenge
While the event centred around Lipton Iced Tea, we were unable to use Lipton branding or assets directly.
Instead, the Reddit team provided flavour inspiration that we could build from:
- Yuzu
- Peach
- Lemon
- Black tea
The challenge was to turn those flavour cues into merchandise that still felt cohesive with Reddit’s identity.
From Flavours to Design
Our design team created a bespoke illustration that blended the four flavour inspirations with Reddit’s branding.
The result was a visual concept that felt fresh and summery, while subtly referencing the drink flavours without relying on official brand assets.
The artwork then became the foundation for the final product selection.
The Merchandise
The final range included three items designed to complement the event atmosphere.
A practical item that tied directly into the drinks theme and could be used throughout the event.
A playful alternative to traditional drinkware, perfect for iced tea and aligned with the relaxed, summer-inspired theme.
A more unexpected piece that allowed the full illustration to shine. Bold, colourful, and memorable.
Together, the items created a small but distinctive collection that felt completely tailored to the experience.
The Impact
The merchandise helped bring the immersion day to life.
- Flavour inspiration translated into a unique visual concept.
- Bespoke illustration created specifically for the event.
- Products aligned with the refreshment theme without defaulting to water bottles.
- Merchandise that felt playful and memorable.
The feedback from the event team reinforced the impact of the work:
We’re very appreciative of all the hard work that went in and the thought behind some amazing merch.
The Takeaway
Sometimes the best briefs are the least defined.
When the starting point is flavour, atmosphere, and feeling rather than a strict product list, it opens the door to creativity. With the right collaboration between client and design team, even a vague idea can become something memorable.
Read more about how leading with design will make your merchandise more memorable.
Level up your merch with unique designs that stand the test of time.
Shop our range of bespoke products, or talk to the team more about your brief.
