Client
Exodus: an adventure travel company creating small group and self-guided holidays around the world.
Sector
Travel
Event
Merchandise stores & fulfilment
Background
When Exodus approached Project Merchandise in 2023 with an upcoming brand refresh, they were looking for more than a new range of branded products; they wanted to rethink how merchandise worked across the business, from uniforms and internal requirements through to the products customers receive when booking a holiday.
The opportunity was to create one joined-up merchandise programme that could support different audiences, simplify fulfilment and bring the new Exodus identity to life through carefully considered products.
The Challenge
There were several moving parts: Exodus needed merchandise for internal teams as well as customers, with very different requirements for each, and the product range itself also needed an overhaul, moving away from standard off-the-shelf merchandise towards more considered, sustainable and bespoke options.
The solution needed to:
- Support both B2B and B2C requirements
- Make ordering simple for internal teams
- Give customers an engaging merchandise experience
- Reflect the refreshed Exodus brand consistently
- Prioritise more sustainable materials and product choices
- Manage stock, packing and delivery behind the scenes
Most importantly, the products needed to make sense for an adventure travel brand. Useful, durable and designed to go places.
Two Stores, One Merchandise Programme
We developed and now manage two dedicated online stores for Exodus.
The B2B store gives internal teams a simple way to order uniforms and essential branded merchandise, while maintaining visibility and control over available stock.
The B2C store creates a completely different experience. Customers receive a voucher code when booking their holiday, which they can use to redeem exclusive Exodus merchandise.
Rather than simply being sent a standard promotional item, customers get to engage with the brand and choose merchandise as part of their wider holiday experience.
Together, the two stores allow Exodus to serve very different audiences through one streamlined programme.
Rethinking the Merchandise
Alongside the store development, we worked closely with the Exodus team to transform the product range itself.
Off-the-shelf merchandise was replaced with a carefully curated collection of more sustainable products and bespoke designs, all developed around the new brand guidelines.
Sustainability was considered across the full range, with products and materials reviewed to identify better alternatives without compromising on functionality, quality or design.
For a travel brand, durability was particularly important. The aim was not to create merchandise that simply looked good when it arrived, but products that could become genuinely useful companions for future adventures.
Bespoke Products Built for Travel
Some of the standout products were developed specifically around the needs of adventurous travellers.
Bespoke Expedition Kit Bags
Made using recycled PET material, the bags feature reinforced straps, waterproof bases and practical storage solutions designed for travel.
Pantone-Matched Reusable Drinkware
The Oasis bottle was colour matched to the Exodus brand palette, creating a much more cohesive and distinctive finish.
Premium Recycled Apparel
Dye-sublimated Cycling Jerseys and Snoods allowed the refreshed brand identity to be translated into clothing with greater creative freedom and visual impact.
The result is a collection that combines functionality, more considered material choices and high-quality branding, while remaining unmistakably Exodus.
Fulfilment Behind the Experience
Our support doesn’t stop once the products have been made.
We manage the complete fulfilment operation, including stock management, picking, packing and dispatching orders to both employees and customers.
This means the Exodus team doesn’t need to manage stock internally or coordinate individual deliveries.
For internal teams, the B2B store provides a simple route to the uniforms and branded essentials they need. For customers, the B2C store and voucher system create a smooth experience from redemption through to delivery.
The complexity sits with us, not the client.
The Impact
What began as a merchandise refresh has developed into a complete programme supporting both the Exodus brand and its customers.
- Two dedicated online stores supporting B2B and B2C audiences
- Customer voucher redemption integrated into the merchandise experience
- A refreshed range of bespoke and more sustainable products
- Merchandise designed specifically around adventure and travel
- Consistent application of the new Exodus brand
- Complete stock management, pick, pack and fulfilment
- A scalable solution that can continue to evolve with the business
The result is a merchandise programme that works harder at every stage, from supporting internal teams to becoming part of the customer journey.
What the Client Said
We make many decisions in business, and often it’s only when we take a step back that we evaluate how impactful each one was. Without hesitation I can say how pleased I am that three years ago we chose to partner with PM.
Their service and platforms have removed many layers of friction and frustration for our teams and customers. And the small team provides excellent personalised service when we need to reach out. Their sustainable B-Corp credentials perfectly match our low impact travel ethos.
The Takeaway
The most effective merchandise programmes go beyond the products themselves.
By bringing together bespoke product development, two dedicated stores and end-to-end fulfilment, Exodus has turned merchandise into an extension of its brand and customer experience.
And for a business built around adventure, the products are designed to do exactly what they should: get used, go places and last.
Want to level up your merch experience? Shop our bespoke merchandise or see how we can help you with a gifting hub for one-off campaigns, or a webstore for dedicated ongoing merchandise. Alternatively, talk to the team to find the right approach for you.
