Client
Universal Pixels: a specialist provider of LED screens and technical production services for live events, touring, broadcast and installations
Sector
Live events
Event
Employee recognition
Background
Following the success of the Robbie Williams’ Britpop Tour, Universal Pixels wanted to recognise the crew who had helped make it happen.
Life on tour demands long hours, constant travel and an incredible amount of teamwork behind the scenes. The team wanted to thank their crew with a premium gift that reflected the scale of the achievement.
The brief was to choose one exceptional product that people would genuinely value long after the tour had finished.
The Challenge
Universal Pixels were really keen to gift items that were practical, durable, and built to last.
The product needed to:
- Feel like a genuine reward
- Suit a touring lifestyle
- Be recognised as a premium brand
- Reflect the quality of the work delivered throughout the tour
As this was a premium gift, it was important that the branding looked exactly right. Before production could begin, Universal Pixels wanted complete confidence in the embroidery quality and logo positioning.
The Merchandise
After exploring a range of options, Universal Pixels selected the 50L version of The North Face Base Camp Duffle.
With its durable construction and iconic design, it was a natural fit for life on the road.
The bag offers generous storage while remaining easy to carry, making it ideal for crew members travelling between venues, rehearsals and events.
Before moving into bulk production, we produced a pre-production sample for approval, allowing the team to review the embroidery quality and logo positioning to ensure every detail met expectations before the full order was manufactured.
Rather than choosing multiple smaller products, the focus was on one premium item that recipients would continue to use for years to come.
Not sure what gift would best suit your team? We’ve got plenty of ideas! Get in touch with us so we can help you find the perfect item.
A Gift That Reflects the Achievement
Recognition means more when it feels considered.
By investing in a premium piece of luggage from a globally recognised brand, Universal Pixels created a gift that acknowledged the hard work of the crew while remaining practical for future projects.
It was a reward that matched the lifestyle of the people receiving it.
The Impact
The merchandise became more than a thank-you gift.
- Premium reward for the crew behind a major international tour
- Pre-production sample approved before manufacture
- Embroidery and branding quality signed off before bulk production
- Practical product designed for frequent travel
- High perceived value through a recognised premium retail brand
- A lasting reminder of a successful project
The result was a gift that celebrated the people behind the scenes, not just the event itself.
What the Client Said
The bags were exceptional. I was really happy with how they turned out, and the crew on tour absolutely loved them. The quality was great and the embroidery was perfect.
To top it off, as a B Corp company, the sustainability side is really important to us. Project Merchandise let us know that this order would fund the removal of 58.5 kg of waste from our ocean, equivalent to around 6,000 plastic bottles, as well as offsetting 6.5 tonnes of CO2, which was really interesting to see.
The communication was also super clear and helpful from start to finish. Overall, we were really pleased with the end result.
The Takeaway
Recognition is even more meaningful when every detail has been considered.
By combining a premium product with a thorough approval process, Universal Pixels were able to reward their crew with a gift that reflected the quality of their work and the success of the tour.
Sometimes one exceptional product says far more than a box full of smaller ones.
Are you looking for the perfect ‘thank you’ item for your team? Or perhaps you want a special client to know how appreciated they are. Not only can we help you pick a gift that suits your needs and theirs, we can make it extra special with personalised packaging, fulfil a gift box for you, or give people a choice with a Gifting Hub. Remove the admin from the gesture so you can focus on what truly matters.
