Client
PKF International: a global network of accountancy and advisory firms.
Event
Internal gifting
Sector
Professional services
Background
We’ve worked with PKF for a number of years, supporting them with branded merchandise for internal and external campaigns.
To kick start 2026, PKF wanted to send a gift to their team that felt thoughtful and genuinely useful. Something that would land well with a broad audience, feel premium, and reflect a considered approach rather than a one-size-fits-all giveaway.
The brief focused on appreciation, quality, and giving staff something they would actually want to use.
The Challenge
Internal gifting can be surprisingly tricky. Teams are diverse, preferences vary, and expectations are high.
PKF wanted to avoid sending a single item that might not suit everyone. Instead, they wanted to offer choice, while still keeping the experience simple to manage and consistent with their brand.
The solution also needed to scale smoothly due to the size of the order, with no surprises once production began.
Our Approach
We worked closely with the PKF brand team to create a choice-led gifting experience that balanced flexibility with control.
Rather than offering a wide catalogue, we curated two premium options that aligned with PKF’s brand and values. Staff could choose the item that suited their lifestyle best, while PKF retained confidence in the quality and presentation of both.
The Merchandise
Urban Vitamin Los Angeles Power Bank: A high-performance, 20W power bank made from recycled plastic. Practical, compact, and ideal for everyday work or travel. A modern tech item that feels genuinely useful rather than novelty.
Embrace Leakproof Tumbler: A leakproof, recycled stainless steel tumbler designed for daily use. Durable, well-finished, and easy to carry. A strong alternative for those who prefer drinkware over tech.
Offering a clear choice helped ensure the gift felt personal, without overcomplicating the process.
Going the Extra Mile
Due to the size of the order, it was important to remove any uncertainty before bulk production began.
We produced a full pre-production sample of each item for the PKF brand team to review. This allowed them to see and approve logo placement, branding method, and overall finish in real life, not just on a screen.
Only once everything was signed off did we move into full production. This step gave the team total confidence in the final outcome and avoided last-minute changes or compromises.
The Impact
The gifting campaign landed as intended. Staff received something they could choose for themselves, and PKF were able to deliver a consistent, premium experience across the business.
- Staff had a choice, increasing the likelihood of the gift being used
- Products felt high quality and considered
- Branding was subtle, confident, and well executed
- The approval process ran smoothly, even at scale
What the Client Said
Here at PKF, we have a motto that ‘we work with people not numbers’ that underpins everything that we do. We work hard to make sure our teams feel valued and enjoy working here – which is why we provide gifts like this and take the time to get them right. Project Merchandise is an ideal partner for us because they share the same ethos.
The Takeaway
Internal gifting works best when people feel considered.
By offering choice, focusing on quality, and taking the time to get the details right before production, PKF were able to start 2026 on a positive note with their team.
