Join us on a branded merch journey as we create a custom activity pack to keep young travellers entertained while riding the railways in collaboration with Avanti West Coast
We’re no strangers to creative branded merchandise, and neither are our friends at Avanti West Coast. A long-standing Project Merchandise client, we’ve collaborated to create a variety of exciting gifting projects from bespoke notebooks, lanyards and pin badges for staff, to event merch commemorating Pride, school tie-ins, and even new train launches.
When they got in touch with their latest brief, we were hooked. The idea, devised by a member of their Onboard Customer Service team, was to create some items to bring big smiles and unforgettable memories to young passengers on the West Coast line.
This delightful surprise for younger passengers started as a brief for colouring books, but after our team shared some additional ideas that lent themselves to the concept, the project evolved into a full-fledged customer engagement pack, perfect for engaging young travellers during their Avanti West Coast adventures. The client’s vision was clear: a beautifully branded gift box bursting with activities to keep kids entertained throughout the journey.
Building the Perfect Merch Pack for Kids
After brainstorming and collaborating with Avanti West Coast, we landed on a selection of eco-friendly and engaging items:
Activity Book: A fully customised A5 book brimming with themed puzzles that aligned with the brand’s visual identity. The word searches, crosswords, and other engaging activities came paired with a pencil to complete them
Crayon Set: A 6-colour wax crayon set for colouring without boundaries, presented in plastic-free cardboard packaging
Sticky Notes: 50 sheets of recycled white paper sticky notes, perfect for notes, sketches, and travel games
Ruler: A 20cm ruler made in the UK from recycled plastic, featuring a train carriage design to capture the spirit of their adventure
Train-Shaped Box: A flat-packed train-shaped box, printed in full colour, transforming into a delightful train toy ready to zoom across the table
Jigsaw Puzzle: An A6-sized, 12-piece jigsaw puzzle featuring a vibrant custom illustration, packaged in a paper bag to eliminate plastic waste
Grow Your Own Kit: A pouch containing a soil pellet and instructions, for kids to save for a gardening experience back at their home station
Sticker Sheet: A full colour A5 sheet showcasing iconic Avanti West Coast destinations and imagery
This thoughtfully curated selection ensures hours of entertainment for young passengers, while creatively reinforcing the Avanti West Coast brand identity throughout the journey.
Promo Merch Rides High: Parent Praise
The packs proved an instant hit, with parents taking to social media to compliment the thoughtful entertainment pack, while commenters were quick to pile on the praise, asking if these limited packs could become a permanent part of the Avanti West Coast travel experience.
Bring Your Brand Vision to Life
Looking for custom activity packs? Branded travel merchandise? Let’s discuss your next project!
We’re passionate about transforming your brand aspirations into tangible merchandise experiences that resonate with your target audience. If you’re looking for a merchandise partner who can translate your vision into creative products, then get in touch! We’d love to chat about your ideas and help bring them to life.
